21/08/2023 l Testimonial Bart Horsten - 25 years of doing business in China - Bart Horsten
Although my personal connection to China started in 1998, China has been part of my life already since the early eighties, the period during which my father (the late Joos Horsten) travelled to China multiple times for the China project of Janssen Pharmaceutica. In August 2023, I celebrated 25 years of doing business in China and I am getting ready to leave on my 100th business trip to China. The Janssen pioneering years (1979 – 1998) Traveling to China and doing business with China 40 y...
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Although my personal connection to China started in 1998, China has been part of my life already since the early eighties, the period during which my father (the late Joos Horsten) travelled to China multiple times for the China project of Janssen Pharmaceutica. In August 2023, I celebrated 25 years of doing business in China and I am getting ready to leave on my 100th business trip to China. The Janssen pioneering years (1979 – 1998) Traveling to China and doing business with China 40 y...
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22/05/2023 l Start2Export2China - Kick-off session - 2 May 2023
On 2 May 2023 Wim Horsten was a keynote speaker at the kick-off session of Start2Export2China, organised by Flanders Investment & Trade (FIT) and VOKA Vlaams-Brabant Chamber of Commerce. Start2Export2China is a tailor-made program for Flemish exporters of products and services with little or no experience with doing business in China. During his keynote speech, Wim focused on the cultural differences between Europe and China in business communication and negotiation, as well as sharing know...
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On 2 May 2023 Wim Horsten was a keynote speaker at the kick-off session of Start2Export2China, organised by Flanders Investment & Trade (FIT) and VOKA Vlaams-Brabant Chamber of Commerce. Start2Export2China is a tailor-made program for Flemish exporters of products and services with little or no experience with doing business in China. During his keynote speech, Wim focused on the cultural differences between Europe and China in business communication and negotiation, as well as sharing know...
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10/01/2023 l Horsten InternatIonal hires two employees in Guangzhou
We are proud to welcome Jessica Wong and Jo He to our China team. They will be operating from Guangzhou and bring a lot of experience in sourcing, supply chain management and quality inspections. You can get to know them better here below. Jessica Wong - Supply Chain Manager Jessica Wong is the Supply Chain Manager of the Horsten China office. She graduated in Human Resource Management at Shaoguan University and joined our team in October 2021. With her extensive experie...
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We are proud to welcome Jessica Wong and Jo He to our China team. They will be operating from Guangzhou and bring a lot of experience in sourcing, supply chain management and quality inspections. You can get to know them better here below. Jessica Wong - Supply Chain Manager Jessica Wong is the Supply Chain Manager of the Horsten China office. She graduated in Human Resource Management at Shaoguan University and joined our team in October 2021. With her extensive experie...
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09/01/2023 l Three Belgian experts awarded Friendship Award
During a ceremony at the Chinese Embassy in Brussels early November 2022, three Belgian experts have received this year's Friendship Award of the Chinese government, the highest honor for foreign experts who have made outstanding contributions to China's modernization and reform and opening-up. The award was presented by H.E. Mr. Cao Zhongming, China's Ambassador to Belgium. Out of the 49 awardees originating from 21 countries in 2022, three are from Belgium, a very high percentage. According to...
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During a ceremony at the Chinese Embassy in Brussels early November 2022, three Belgian experts have received this year's Friendship Award of the Chinese government, the highest honor for foreign experts who have made outstanding contributions to China's modernization and reform and opening-up. The award was presented by H.E. Mr. Cao Zhongming, China's Ambassador to Belgium. Out of the 49 awardees originating from 21 countries in 2022, three are from Belgium, a very high percentage. According to...
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05/01/2023 l Happy New Year from the Horsten team!
The entire Horsten team in Belgium and in China wishes you a healthy and succesful 2023! We are ready to guide you in your China activities or plans. Please contact us in case you want a 1-hour free consultation session.
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The entire Horsten team in Belgium and in China wishes you a healthy and succesful 2023! We are ready to guide you in your China activities or plans. Please contact us in case you want a 1-hour free consultation session.
> read more
02/01/2023 l China opens its borders for foreign travellers
Chinese health authorities lift Covid-19 quarantine requirements on international arrivals starting from 8th January 2023, taking one of the country’s biggest steps to ease restrictions since the pandemic began early 2020. After releasing all restrictions in Hong Kong as a test just a few weeks earlier, it was time to release all measures across the whole of China. On a daily basis we are touch with our Chinese colleagues and business relations in various regions in China. The number of i...
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Chinese health authorities lift Covid-19 quarantine requirements on international arrivals starting from 8th January 2023, taking one of the country’s biggest steps to ease restrictions since the pandemic began early 2020. After releasing all restrictions in Hong Kong as a test just a few weeks earlier, it was time to release all measures across the whole of China. On a daily basis we are touch with our Chinese colleagues and business relations in various regions in China. The number of i...
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11/12/2022 l Kodas launches its ciders on the Chinese market
After almost one and a half years of intense work, KODAS ciders and sparkling wines are on the shelves of the Lzumiya Supermarket chain in China and are available on one of China's biggest eCommerce platforms, Tmall. Kodas is a fast-growing Estonian Food and Beverage brand with the mission to promote a fulfilling lifestyle. The company was set up in 2011 and is a manufacturer of high-quality ciders and sparkling wines. Only the best Nordic apples are used to get the purest...
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After almost one and a half years of intense work, KODAS ciders and sparkling wines are on the shelves of the Lzumiya Supermarket chain in China and are available on one of China's biggest eCommerce platforms, Tmall. Kodas is a fast-growing Estonian Food and Beverage brand with the mission to promote a fulfilling lifestyle. The company was set up in 2011 and is a manufacturer of high-quality ciders and sparkling wines. Only the best Nordic apples are used to get the purest...
> read more
21/10/2022 l Interview with Pascal Coppens
At the occasion of the publication of his second book about China, called ‘Can we trust China?’, we interviewed Pascal Coppens, a Belgian tech-entrepreneur who lived and worked in China for 20 years. Could you briefly explain the origin of the book? In 2018 I wrote my first book, called “China's New Normal: How China sets the standard for innovation“ In this book I talked about my experiences as a tech-entrepreneur in China in the past 20 years and my view on Ch...
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At the occasion of the publication of his second book about China, called ‘Can we trust China?’, we interviewed Pascal Coppens, a Belgian tech-entrepreneur who lived and worked in China for 20 years. Could you briefly explain the origin of the book? In 2018 I wrote my first book, called “China's New Normal: How China sets the standard for innovation“ In this book I talked about my experiences as a tech-entrepreneur in China in the past 20 years and my view on Ch...
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01/06/2022 l Podcast Team Retail: How 'omnichannel amazing' is Ochama?
Bart Horsten and Ed Sander (ChinaTalk) were keynote speakers in a podcast (in Dutch) of Teamretail talking about JD.com's new retail concept Ochama, a new omnichannel supermarket concept, which was launched in the Netherlands in 4 locations at the beginning of 2022. JD.com, the driving force behind this concept, is a Chinese retailer and the third largest retailer in the world. The following items were also focused on during the podcast: why JD.com is starting to experiment in the wes...
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Bart Horsten and Ed Sander (ChinaTalk) were keynote speakers in a podcast (in Dutch) of Teamretail talking about JD.com's new retail concept Ochama, a new omnichannel supermarket concept, which was launched in the Netherlands in 4 locations at the beginning of 2022. JD.com, the driving force behind this concept, is a Chinese retailer and the third largest retailer in the world. The following items were also focused on during the podcast: why JD.com is starting to experiment in the wes...
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16/05/2022 l Opportunities in the Chinese cleaning industry - INTERCLEAN Amsterdam
On 11 May 2022 Bart Horsten gave a presentation about the opportunities in the cleaning industry in China at the occasion of a breakfast seminar at Interclean Amsterdam. China has gone through a spectacular economic growth in the past years. Additionally, due to the corona pandemic, the cleaning standards have developed strongly, especially in healthcare facilities. This development offers great opportunities in the Chinese cleaning industry. However, attention is to be given to the fierce co...
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On 11 May 2022 Bart Horsten gave a presentation about the opportunities in the cleaning industry in China at the occasion of a breakfast seminar at Interclean Amsterdam. China has gone through a spectacular economic growth in the past years. Additionally, due to the corona pandemic, the cleaning standards have developed strongly, especially in healthcare facilities. This development offers great opportunities in the Chinese cleaning industry. However, attention is to be given to the fierce co...
> read more