2023-11-30
VOKA Limburg
Eerste sessie van de Business Club China, als onderdeel van 4 sessies (21/11/2023, 25/01/2024 en 19/03/2024), met Bart Horsten als coach en mentor.
2023-09-27
Belgian-Chinese Chamber (BCECC)
B2B-Matchmaking event, introducing Made-in-China.com as one of the most extensive and reliable online platforms to source Chinese products, connecting buyers to Chinese suppliers and offering one-stop sourcing services to their customers. Testimonial by Bart Horsten.
2023-09-27
VOKA Antwerpen-Waasland
De Business Club China is er voor ondernemers en bedrijven die hun internationale business in deze regio kracht willen bijzetten, maar ook voor ondernemers die dagelijks zakendoen met China.
Voor een stevige voet aan grond op Chinese bodem of voor een sterke relatie met China als importeur, is deze Business Club het ideale klankbord: een lerend netwerk met 8 sessies over vraagstukken die je samen met de andere deelnemers bepaalt. Met coach en China-expert Bart Horsten krijgt dit traject de nodige ondersteuning, aangevuld met sterke cases uit de groep of externe experten waar nodig. Onderling ervaringen uitwisselen staat natuurlijk centraal. Zo krijg je binnen de vertrouwde groep heel wat concrete tips en tricks mee, die je vooruithelpen in jouw zakenrelaties met China.
2023-09-14
Flanders Investment & Trade
Locatie: Hasselt
Seminarie: E-commerce, branding en marketing in China: Online aanwezigheid als sleutel voor succes.
Keynote speakers Bart Horsten, Horsten International & Yu Xiaoning, Vandergeeten?
2023-09-13
AWEX and OBOR Group
12:15 - 13:00: panel discussion on cross-border e-commerce with Bart Horsten, Horsten International and Giulio Finzi from Intarget.
2023-09-12
Flanders Investment & Trade
Locatie: Brugge
Seminarie: E-commerce, branding en marketing in China: Online aanwezigheid als sleutel voor succes.
Keynote speakers Bart Horsten, Horsten International & Yu Xiaoning, Vandergeeten?
2023-06-27
VOKA Limburg
Gratis info-sessie in het kader van de Business Club China die VOKA Limburg vanaf september 2023 organiseert.
Programma:
- 17u30-18u00: Welkom
- 18u00-18u15: Tour de Table
- 18u15-18u30: Evolutie China door Bart Horsten, Horsten International
- 18u30-19u00: Treintransport naar China door Maarten Möller, H.Essers
- 19u00-19u45: Uitwisseling China
- 19u45-20u00: Q&A
2023-06-22
VOKA Antwerpen-Waasland
Keynote speech ter gelegenheid van een gratis China infosessie.
Moeten we nog wel inzetten op zakendoen met China?
En zo ja, hoe dan juist? Kom het te weten tijdens deze gratis infosessie. Meer informatie en inschrijven via de link rechts.
2023-05-09
VOKA Antwerpen-Waasland / VOKA West-Vlaanderen
Workshop 'Mercurio Beyond Borders China' met Bart Horsten en verschillende andere experts (dag 2).
Verken 's werelds grootste markt tijdens deze workshop en ontdek wat China te bieden heeft voor je bedrijf, zowel voor export naar China als voor import vanuit China.
Aan de hand van praktische tools en informatie, leerrijke businesscases en tips en tricks van deze experten reikt dit traject je alle informatie aan om je bedrijf er naadloos op te starten en te laten groeien in China.
2023-05-02
VOKA Antwerpen-Waasland / VOKA West-Vlaanderen
Workshop 'Mercurio Beyond Borders China' met Bart Horsten en verschillende andere experts (dag 1).
Verken 's werelds grootste markt tijdens deze workshop en ontdek wat China te bieden heeft voor je bedrijf, zowel voor export naar China als voor import vanuit China.
Aan de hand van praktische tools en informatie, leerrijke businesscases en tips en tricks van deze experten reikt dit traject je alle informatie aan om je bedrijf er naadloos op te starten en te laten groeien in China.
2023-03-21
hub.brussels
Are you a company active in the food & beverage sector with interest to export to China? Do you want discover the opportunities in the Chinese market and learn how to overcome its challenges? For newcomers on the market, selling your goods online via Cross-Border E-Commerce (CBEC) may prove to be the easiest way to start!
With China reopening its borders and the increase in exports of European products over the past years, companies have interesting business opportunities to seize in the world’s largest F&B market!
During the webinar, different experts will tell you everything you need to know to make your first steps into the market or to further expand your presence.
Agenda:
9:00 Opening by hub.brussels
9:05 The F&B market in China – The Essentials by Mr Mattias Debroyer, Trade & Investment Commissioner, hub.brussels, Shanghai
9:15 Cross-border E-commerce as way to tap into the Chinese market by Mr Bart Horsten, China consultant and Managing Director of Horsten International BV
9:30 Insights in the customs procedures for cross border e-commerce in China by Ms Isabelle Bedoyan, Customs Attachée based at the Embassy of Belgium in China
9:40 The Food Safety regulations when selling F&B products online in China by Ms Annabelle Schreiber, AFSCA Attachée based at the Embassy of Belgium in China
9:50 Q&A
2023-03-15
EU SME Centre & China-Italy Chamber of Commerce
To help you navigate China’s main e-commerce platforms and gain a clear understanding of what makes a digital marketing campaign likely to succeed in the current market, the EU SME Centre and the China-Italy Chamber of Commerce are organising on Wednesday 15 March a training seminar available online and offline in Beijing.
This event is timed to coincide with the launch of the new EU SME Centre report Selling to China via Cross-Border E-Commerce. During the seminar, experts will discuss China’s cross-border e-commerce market and the legal requirements governing it. They will provide insights into different CBEC platforms and explain how to become a merchant on China’s major e-commerce platforms. Bart Horsten will be one of the panellists, introducing Horsten's exclusive Belgian store on Tmall Global.
Join this webinar to:
- Understand China’s cross-border e-commerce market and the laws and regulations governing it.
- Gain insights into how to become a merchant and manage your e-shop on China’s major e-commerce platforms.
- Understand how to work with KOLs and market your products.
- Learn from the case studies of doing business on China’s CBEC market.
- Hear experience sharing from SME peers with our case studies.
2022-11-17
Belgian-Chinese Chamber (BCECC) and Voka Mechelen-Kempen
On 17 November 2022 the BCECC and Voka Mechelen-Kempen organized a webinar about the ongoing challenges of doing business with China, called "Five reasons to keep China on your radar".
After some opening words by Bernard Dewit, Chairman of the Belgian-Chinese Chamber of Commerce (BCECC), Pascal Coppens, well-known keynote speaker and writer of the book "Can we trust China?", gave his insights about the importance of China in a globalized world.
This was followed by a speech Bart Horsten, China entrepreneur and consultant for 20+ years. Bart highlighted the following 5 key reasons for keeping China on your radar (see also the following link):
- China is the second biggest economy of the world
- China continues to develop at breakneck speed
- Covid will not be there forever
- What is the alternative?
- Out of sight, out of mind.
The session was concluded by a Q&A session.
2022-10-12
Fraternité Européenne et du Monde
Conference and debate about e-trade with China and the development of Alibaba in Liege at Nysdam Park, La Hulpe, Belgium.
Panel members were H.E the Chinese Ambassador to Belgium, Minister David Clarinval (federal minister for foreign trade), Olivier de Wasseige (Managing Director of the Union Wallonne des Entreprises), Olivier Maroy (Member of the Parliament of Wallonia and the Parliament of the Wallonia-Brussels Federation) and Bart Horsten.
Bart Horsten, Managing Director of Horsten International, participated in the debate as a representative of the Belgian-Chinese Chamber of Commerce (BCECC). He gave a testimonial about Horsten's Food & Beverages flagship store on Tmall Global and his personal views on working with Alibaba and the advantages of the logistic hub at Liege airport.
2022-06-21
Flanders Investment & Trade - FEVIA
E-business for the Food & Beverage sector. Testimonial by Bart Horsten about the Belgian F&B flagship store on Tmall Global at the Export event, organized by Flanders Investment & Trade in Brussels on Tuesday 21 June.
2022-05-11
RAI Amsterdam
On 11 May 2022 Bart Horsten gave a presentation about the opportunities in the Chinese market in the cleaning industry at the occasion of a breakfast seminar at Interclean Amsterdam.
About 35 companies attended the event.
2022-05-11
VOKA West-Flanders
“Case study about import from China” as part of a series of seminars around “Advanced Importing" in April and May 2022.
2022-01-25
Unizo
Bart Horsten as keynote speaker about “Market Opportunities in China” as part of a series of seminars of the “Master Class International Trade” program.
The following 3 sessions will be organized on 1, 8 and 17 February and cover transport and logistics, legal and financial aspects and cultural differences.
2022-01-20
EU SME Centre & China IP SME Helpdesk
2021-12-15
Fevia and Awex
Webinar about the Alibaba e-commerce platforms and solutions, both for B2C and B2B sales in food & beverages. Several respresentatives of Alibaba introduced their ecosystem and different entrepreneurs gave testimonials.
Bart Horsten gave a testimonial about the Belgian F&B flagship store, set up on Tmall Global in the beginning of 2021.
2021-12-01
EU CBEC Forum 2021
Live commerce: feel the vibe of a new shopping era.
Panel member at the second edition of the EU CBEC Forum at Liège Airport, sharing experiences with live commerce in China.
2021-10-14
AICEP Trade & Investment Agency Portugal & EU SME Centre
Webinar on Agri-food products export to China.
Presentation about "Legal aspects to consider, when exporting Agri-food to China (do´s and don´ts)"
2021-10-07
VOKA West-Flanders (Chamber of Commerce)
Workshop door Bart Horsten met als thema 'Marktonderzoek en partner search in China: de belangrijkste tips & tricks.'
Veel westerse bedrijven met ambities in China hebben beperkte mankracht en financiële mogelijkheden en besteden vaak niet veel aandacht aan marktonderzoek of het screenen van hun potentiële Chinese partners. Het is echter cruciaal om er de markt en de manier van zakendoen te begrijpen, de wensen van uw klanten maar ook de aanwezigheid van eventuele concurrenten, hun producten of diensten, hun prijsstrategie, distributiekanalen, marketing,... Een gebrekkige voorbereiding kan foute verwachtingen creëren en de keuze van een verkeerde Chinese partner kan dramatische gevolgen hebben.
Tijdens dit seminarie kregen de deelnemers inzicht in eenvoudige en goedkope manieren om de Chinese markt te leren kennen waardoor het potentieel beter kan ingeschat worden en een betrouwbare strategie kan bepaald worden. Tegelijkertijd werd uitgelegd hoe Chinese partners, distributeurs of leveranciers kunnen gezocht en gescreend worden en hoe met hen te onderhandelen, geïllustreerd met enkele concrete voorbeelden uit de praktijk.
2021-09-23
Voka East-Flanders
Business Club International Finance - Closed event
Presentation about best practices about doing business in China and case studies.
2021-09-23
Fevia Wallonie, Wagralim
As part of the Food Connections Event a workshop was held, focusing on international e-business and marketing in the food and beverages sector. Bart Horsten presented the Belgian flagship store on Tmall Global, part of Alibaba, the biggest e-commerce platform in China.
2021-06-10
BCECC & Voka Mechelen-Kempen
Webinar - Financial solutions for European companies in doing business with China.
2021-05-12
VOKA Limburg
Tijdens een traject van 4 sessies werden verschillende aspecten van zakendoen in China belicht door experten en ervaringsdeskundigen in verschillende vakgebieden.
Mercurio Beyond Borders is er voor ondernemingen die reeds een exportstrategie ontwikkeld en/of geïmplementeerd hebben en die nieuwe markten willen veroveren of er hun positie lokaal willen versterken. De deelnemers werden begeleid bij de uitwerking van hun marktintroductieplan dat ze in de 4de sessie presenteerden aan een jury van deskundigen.
Bart Horsten deelde tijdens de 1ste en 2de sessie zijn ervaringen met de deelnemers en als jurylid beoordeelde hij de marktintroductieplannen.
2021-03-24
Voka Mechelen-Kempen & BCECC
Virtual Trade Mission to Hainan 24, 25 & 26 March 2021; Testimonial about a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform.
2021-02-10
Flanders Investment & Trade
Presentation about supply chain, marketing & e-commerce in China (in Dutch only).
2020-11-13
UNIZO
4 videolessen over zakendoen met China. De volgende vier topics worden behandeld: (1) Opportuniteiten in China; (2) Marketing in China; (3) E-commerce in China; (4) Supply Chain in China.
2020-10-30
Antwerp Management School
Guest lecture about “Doing Business in China": Cultural Aspects, Strategic Considerations and Best Practices for European SMEs in China” as part of the course ‘Master Global Management: China-Europe Business’.
2020-10-13
Voka Mechelen-Kempen
Family Business Happening: presentaties en panelgesprek met o.a Bart Horsten rond de financiering van het familiebedrijf in het kader van groei, overname & overdracht met getuigenissen.
2020-10-12
UNIZO
3rd Edition of the Masterclass China – Lecture by Bart Horsten about Digital Trade with China.
2020-09-29
ENRICH in China
Panel discussion with representatives from three Soft Landing Zones in North China: what can ENRICH in China's Soft Landing Zone offer to businesses planning to enter or expand in the Chinese market?
2020-09-16
ENRICH in China
Bart Horsten was a keynote speaker at an online workshop, organized by ENRICH in China, focusing on the significant cultural differences between Europe and China in business communication and negotiation, as well as sharing knowledge about crucial skills for innovation management and how to conduct business in China.
2020-07-02
Green Seed
Webinar about opportunities in the food sector in China.
2020-05-26
Voka West-Vlaanderen
Webinar about E-commerce, Social Media and New Retail in China.
2020-04-16
EU SME Centre & LEF Network
Webinar about Trade Fairs in China and how European SMEs can be fully prepared.
2020-03-12
BCECC & EU SME Centre
Workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared.
2020-02-25
Capitant
Debate 'Invest in China'.
2020-02-18
ENRICH in China
Workshop about boosting your business and innovation opportunities in China.
2020-02-13
Enterprise Estonia
Keynote speech of Bart Horsten about building a strategy for China.
2020-02-12
Enterprise Estonia
Workshop about developing a strategy and creating a suitable business model in China.
2020-01-22
EYnovation
In the Spotlight: 'Going International Asian Edition'
2019-12-12
EU Cross-Border E-Commerce Forum
Panel member in a session about best practices to log in to the world first E-commerce market (China).
2019-12-11
Voka Oost-Vlaanderen
Business Club China: case studies and best practices for European SMEs in China.
2019-11-21
Unizo & BCECC & KBC
Panel member at 'The New Silk Road' seminar, organized at the occasion of the Princess' mission of Belgium to China (Shanghai).
2019-10-25
The Argonauts - Horsten International - ChinaTalk
Different lectures about doing business in China during the China Calling Study Tour from 19 to 25 October 2019.
2019-10-08
Unizo
Masterclass China Business: all-day lecture of Bart Horsten about opportunities, case studies and best practices for European SMEs in China.
2019-09-19
Antwerp Management School
Guest lecture about “Doing Business in China": Cultural Aspects, Strategic Considerations and Best Practices for European SMEs in China” as part of the course ‘Master Global Management: China-Europe Business’.
2019-09-12
The Argonauts - Horsten International - ChinaTalk
Preparation seminar for the China Calling Study Tour from 19 to 25 October 2019: lecture about doing business in China.
2019-09-09
Voka West-Vlaanderen & BCECC
Keynote speech about China as a sourcing region.
2019-09-07
Confucius Institute - Belgium China Association
40 years of Horsten business in China.
2019-06-07
hub.brussels & BCECC
Two presentations at the 'Get Ready for China event' about social media and innovation in China.
2019-04-24
The Argonauts - Horsten International - ChinaTalk
'Why China?' lecture at the info session of the China Calling Study Tour from 19 to 25 October 2019.
2019-03-29
Fevia - FIT - Horsten International
'Exportboost Food China' - Different lectures and practical organization of the mission.
2019-03-14
Horsten International
Fifth edition of the China Basics Seminar about cultural aspects of doing business in China.