Project Introduction
The Picanol Group is a diversified industrial group in the fields of mechanical engineering, agriculture, food, water management, and other industrial markets. The company is based in Ypres, with production plants in Asia and Europe. Picanol Group has been listed on Euronext Brussels since 1966.
Website
www.picanol.be
Involvement of Horsten International
Horsten's digital marketing division, called MyChinaWeb, is responsible for the content management of the Picanol WeChat account. This includes review, editing and design of two articles per month.